Trending Topics and Viral Posts

POPSUGAR loves a good viral post, so whether it was considered news—as in, what shoes Gigi Hadid wore that morning—or a viral topic—as in, *all* the shoes Gigi Hadid has worn—I was on it, quickly coming up with an interesting angle, options to shop, a compelling headline, and social copy to help promote it. As a member of the Fashion team, I worked around the clock to ensure we were the first to cover something and that it did well traffic-wise. On a normal day, I was able to write 4 - 7 posts, and occasionally conducted interviews, wrote essays, and assisted with award show coverage.

Below, you will find examples of the most common types of articles I wrote.

Mixing a trending topic with a personal essay.

Mixing a trending topic with a personal essay.

Making a trend and styling it for a story.

Making a trend and styling it for a story.

Seasonal/trending articles.

Seasonal/trending articles.

Viral post ideas.

Viral post ideas.

Discovering "It" girls early on (published in 2015).

Discovering "It" girls early on (published in 2015).

Finding a unique angle for fashion news.

Finding a unique angle for fashion news.

Fashion show coverage.

Fashion show coverage.

Style round ups.

Style round ups.

Fact round ups.

Fact round ups.

Viral outfit/hacks roundups.

Viral outfit/hacks roundups.

Turning a trending topic into a full feature.

Turning a trending topic into a full feature.

Spotting a trend and writing about it.

Spotting a trend and writing about it.

Shopping posts (and zodiac)!

Shopping posts (and zodiac)!

Humorous trend reporting, based on TV shows.

Humorous trend reporting, based on TV shows.

Highlighting a key takeaway from an interview.

Highlighting a key takeaway from an interview.

 

Award Show Coverage