Trending Topics and Viral Posts
POPSUGAR loves a good viral post, so whether it was considered news—as in, what shoes Gigi Hadid wore that morning—or a viral topic—as in, *all* the shoes Gigi Hadid has worn—I was on it, quickly coming up with an interesting angle, options to shop, a compelling headline, and social copy to help promote it. As a member of the Fashion team, I worked around the clock to ensure we were the first to cover something and that it did well traffic-wise. On a normal day, I was able to write 4 - 7 posts, and occasionally conducted interviews, wrote essays, and assisted with award show coverage.
Below, you will find examples of the most common types of articles I wrote.